Back when I was in the ad biz, the thirty-second TV spot was King of the Hill. While they are still the major source of revenue for broadcast networks, the network brass have to feel like a large herd of leaf-chomping Apatosaurus watching that enormous meteor hurdle directly at their favorite feeding spot.
Al Gore's Internet has changed everything. Imagine trying to convey the image, feel and sex of the new Jaguar F-Type (shown above) in a thirty second spot. Hate to be the creative team on that assignment. But now imagine the client said you had no time constraints, no product restraints, no network censors and you could create a work of automotive art to be placed on the Internet (to derive maximum enjoyment, view in full screen at 1080p):